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Does ChatGPT recommend your store, or your competitors?

Promptlens is planned to show whether ChatGPT names your online store or your competitors when shoppers ask what to buy. The plan: add your site and your rivals, then see your share of recommendations and the sites worth getting featured on.

In development. ChatGPT only at first; other AI tools may follow.

Example only · placeholder names, made-up numbersSample answers
What's the best silicone baking mat in the UK?
Rival A and Rival B come up most in UK reviews. Your store is also mentioned…
  • Rival A8×
  • Rival B5×
  • Your store2×
Example: Your store ranks #3
Rival A is named 4× as often
Your store · ChatGPT Concept preview · placeholder names, made-up numbers
Share of recommendations
12%▼ 4
Rank
#3▼ 1
Times named
30of 250
Buyer questions
25
Share of recommendations, example trend%
Brands by sharevs last month
  • ARival A41% ▲6
  • BRival B27% –
  • YYour store12% ▼4
  • CRival C9% ▲1
How often each brand is named, per questionShare of answers
Buyer questionYour storeRival ARival BRival C
Best non-stick baking mat UK30%40%10%10%
Silicone mat for macarons10%50%30%0%
Reusable baking sheet, no plastic0%70%20%10%
Gift for someone who bakes20%30%30%20%
Baking mat that fits a half sheet30%30%20%20%
Example: the kinds of site ChatGPT might cite when it names a competitor (invented)
  • PageShare of citationsCitedYour store
  • Review site: baking-mat guide18×Not listed
  • Baking forum: best-mats thread11×Not listed
  • Home magazine: gift guide8×Listed
  • Eco blog: plastic-free baking6×Not listed

Concept preview of what Promptlens is planned to show. Not launched yet; the design may change, and the names are placeholders and every number is made up.

900m

weekly active ChatGPT users worldwide, as announced by OpenAI in Feb 2026.

OpenAI via TechCrunch, Feb 2026
22%

of UK online adults had used ChatGPT in the previous month to search for products (Oct 2025 survey).

Forrester, Dec 2025
+693%

rise in traffic from AI tools to US retail sites, 1 Nov to 31 Dec 2025 vs 2024. Adobe notes the base of users is still modest.

Adobe Analytics, Jan 2026

What it’s planned to do

Asking ChatGPT yourself tells you very little.

It can answer differently each time, so a single check can mislead. Promptlens is being designed to track who gets named across your buyer questions.

Know where you stand

Planned: your share of ChatGPT's recommendations against the competitors you name.

See the answers

Planned: the actual ChatGPT answers behind each number, so you can see where a competitor is named instead of you.

See where rivals get cited

Planned: the websites ChatGPT cites when it names a competitor, as a list of places to consider getting featured.

How it works

How it will work.

01

Add your store

Your website and the competitors you lose sales to.

02

We ask what buyers ask

The questions people type before they buy. We plan to check what ChatGPT says for each one, and count who it names.

03

Find the gaps

See the pages ChatGPT cites for your rivals and decide where to try getting featured. What you change, and the result, is up to you; no result is guaranteed.

Why now

What ChatGPT recommends can be measured. What you do about it is up to you.

40%

In one academic study, changing how content was written raised its visibility in AI-generated answers by up to 40% (a relative improvement in the authors’ own visibility score, on their own test set); the effect varied by topic, and the study did not test ChatGPT. Promptlens is planned to show where you stand; it can’t promise a result.

Aggarwal et al., "GEO: Generative Engine Optimization", Princeton and others, KDD 2024 (tested on generative search engines, not ChatGPT specifically)

Not launched yet

Get updates as Promptlens takes shape.

Email and first name to join, then five short questions (about 3 to 5 minutes) so we build the right thing.

Join the waiting list

Promptlens is in development and hasn’t launched. Features, numbers, prices and timing on this page are current plans and may change; nothing here is an offer, a promise or a guarantee. Nothing is charged to join.